What is SEO - Search Engine Optimization?

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What is SEO - Search Engine Optimization?

Search Engine Optimization

SEO is an integral part of Internet Marketing. Search Engine optimization will make your web pages more relevant, more attractive, and easier for the search engines and their spiders or web crawlers to find your site for the keywords or phases you want your website to be found for.

What exactly does SEO do?

It is the process of fine tuning individual websites so that they can be discovered, analyzed, and then indexed by various search engines. The better the SEO techniques that fit what the algorithms of a particular search engine is looking for, the better that website ranks.

Why would SEO be important to a business owner?

Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long in this situation.

This situation could apply to your website. And it most likely does unless you have a professional SEO company helping you. Your everyday web guy or IT doesn’t have a chance in today’s Internet Marketing world. Plus is it really worth paying some guy some huge amount to do it “In house”? The answer is “NO”

Organic Search Results vs PPC

Search Engine Result Page SERPWe are talking about the Organic section sometimes also referred to as 'Natural section. This is where most people go because the 'natural' results are more trusted than the paid ads.

How does it work with those search engines that everyone uses?

Potential customers will type a word or two into the box, hit ’Enter’, and immediately find a listing for your company’s web site. One more click and you have another visitor. Search engines sure are great, aren’t they?

Yes, they certainly are great, and the ’type-and-click’ scenario above does happen very ofern. However, it doesn’t happen without a little work.

Search Engine Optimization is that work. More...

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To find out more about how the WSI can work for your business: Give us a call at +357-22675747


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