EworksWSI Cyprus Digital Marketing Blog

The 10 most important Reasons Why Your Restaurant in Cyprus Needs a Mobile Site Restaurants are the single most popular searches on the mobile web. Especially tourists and visitors are searching for restaurants, bars and other entertainment on their mobile devices and do expect to find clear, readable information that allows them to understand your offer, to find the restaurant's opening hours and telephone number, possibly the ability to reserve online and get directed through their mobile navigation to your place.   If you’re a restaurant owner in Cyprus and don’t have a...  Read Full Article

Start an Effective Mobile Marketing Campaign While a SMS Mobil Marketing program is similar to an email campaign there are also many differences. Most companies choose to work with an experienced digital marketing company such as Eworks WSI who package the expertise and creativity, along with an easy-to use tool where you can create, send and analyze the results of your campaign. An Effective Mobile Marketing Campaign Starts With: •    Permission Based Marketing •    How to Build Your Mobile Marketing Customer Base •    Ident...  Read Full Article

The importance of mobile landing pages Upon loading a webpage visitors will decide in 8-10 secs  if the content is relevant for them and continue browsing your site or switching to another. We see the same behavior on Mobile sites, but consumers do not look for the same type of information on mobile devices. And approx 50% of visitors will not return to a mobile site that did not display correctly during their last visit. Please find below 10 of the most important points in mobile landing page design: Main Considerations for Mobile landing pages No Flash Minimize forms Visible bi...  Read Full Article

Online Ad Spend in Europe In 2011, $18.7 billion were spent advertising online in Western Europe, while Eastern Europeans spent $3.2 billion on the same. Next year, marketers will spend $20.9 billion (Western Europe) and $3.7 billion (Eastern Europe) advertising online The Growth Continues In 2012, online ad spending growth will reach its highest in the last few years (+17.5% in Eastern Europe and +12.1% in Western Europe). For more information download our free European internet market trends report Online ad spending in France In 2011 online communication spending increased by 11% on...  Read Full Article