EworksWSI Cyprus Digital Marketing Blog

In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to feel like they’re a part of something bigger. Whether it’s by supporting a local/global cause or living a particular lifestyle, many of today’s consumers are actively seeking to make a difference these days. The desire to make a difference is now highly reflected through consumers’ behaviours and purchasing decisions. Several key examples include supporting cruelty-free beauty brands (e.g. BECCA), the zero-waste packaging movement (e.g. bare ma...  Read Full Article

On our EworksWSI blog, we write a lot about specific marketing tactics and industry news. There’s also been a fair amount of digital ink spent on process related topics, like the importance of strategy and a great customer experience. We try to dive as deep as we can while remaining relevant to a wide variety of businesses. This post, however, is different. A couple recent conversations with friends and co-workers shed light on something I’ve never considered but know is absolutely true: service is a form of marketing. Now when I say “service” most of you will think I mean ...  Read Full Article

  The title of this post could have been posed as a question, but let’s address the answer straight away: Yes, trust is absolutely an active ingredient of great marketing strategies. In fact, I’d argue that a marketing strategy without a heavy dose of trust is unlikely to ever achieve greatness. This is especially true in Cyprus. The reasons are many, but first, I want to discuss where the idea for this topic came from our recent insightful post about Why Time is Not the Enemy of Marketers that really resonated with a lot of readersme. I’ve been on both sides of the “time...  Read Full Article

Our friends over at GetResponse just published a post about how to find time for everything, using a Harry Potter analogy that is related to something I wrote earlier: In my recent post on Marketing and the power of belief, I talked about the difficulties of getting stakeholder buy-in for marketing campaigns. My main point was that full belief is the goal of any campaign pitch because without it, the campaign won’t ever achieve its goals. What I realize now is that many marketing campaigns, strategies and tactics fail to get full buy-in due to one common issue: the length of tim...  Read Full Article

If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first, human nature may seem like a heady topic for a humble digital marketing blog. But on second thoughts, marketing is about persuading a group of people (target audience) to do what you want them to do (buy your product/service)! In Neil Gaiman’s novel named American Gods the author develops a relevant concept: the power of belief. In the book, Gaiman’s main character, Shadow Moon, powerfully sums up belief: “It’s what peopl...  Read Full Article

INFOGRAPHIC – Year End 2014 The holiday season is filled with sugar plum fairies, a couple of turtle doves, and – our favorite – New Year’s resolutions! We, however, tend to skip the typical ones that revolve around exercising more often or eating more veggies. Instead of aiming to better our waistlines, as marketers we opt for resolutions that advance our digital properties. We’re cool like that. Check out our top 3 resolutions for ringing in the New Year digitally: RESOLUTION #1: Marketing & Sales Teams, everywhere, should unite. And it will be glorious. Traditionally...  Read Full Article