EworksWSI Cyprus Digital Marketing Blog

Internet marketing trends 2013 The year 2012 was very eventful in internet marketing. Several trends emerged that will influence the progress of internet marketing during 2013. Based on the trends from the previous year and the developments until today we can identify some trends that are confirmed for the year 2013 concerning internet marketing. Internet marketing is developing extremely fast In the beginning of the previous year Google announced that they plan to roll out more than 500 algorithms and data based updates in 2012. World’s biggest search engine kept its word and la...  Read Full Article

Mobile Marketing is Changing the Face of Digital Media The world of digital media is shifting again, and the next big contender in Cyprus is mobile marketing. The concept of “mobile marketing” involves several techniques, such as mobile websites, social location marketing, SMS and MMS marketing, mobile advertising and mobile apps. As the use of smartphones and tablets continues to rise rapidly, more people are accessing online information on their handheld devices. Users expect to find relevant content that is correctly presented for the device they are using. This provides business...  Read Full Article

Update:On September 2, 2013, Microsoft announced that it was buying out Nokia's devices business for 7.2 billion USDThe Nokia apps cannot be accessed anymoreOriginal post:Create Mobile app for Nokia Smartphones   Do you want to give your customers and prospects mobile access to your information? More and more people are accessing information on the internet through mobile devices and Cyprus mobile users are catching up very fast. Nokia is by far the largest mobile phone brand present in Cyprus. Get Your logo on your clients mobile You'l...  Read Full Article

What are QR or EZ codes and how can these help your business? Quick Response codes (QR codes) and other two-dimensional codes like EZ codes will be used more widely in 2011. People seek immediate access to relevant content and QR codes are providing just this.QR codes are similar to the barcodes used to track inventory and price products for example in supermarkets. The key difference between bar codes and EZ/QR codes is the amount of data they can hold or share. Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, QR codes are two-dimensional (2D) ma...  Read Full Article

According to a company blog post, YouTube users upload about 35 hours of video to the site every minute. That means that about 50,400 hours are added every day. In comparison, that figures was 24 hours of video every minute back in March 2010. YouTube attributes the growth to several factors: The company's decision to increase time limits from 10 minutes to 15 minutes per video has helped. It also pointed to the site's file size limit of 2GB. With the help o...  Read Full Article

New data from comScore indicates that smartphone users now make up the majority of mobile browser and app users, at least in the United States.  The firm finds that the number of Smartphone users accessing mobile content through browsers and apps now surpasses that of non-smartphone users, claiming that in the 3 month average ending in August, Smartphone subscribers made up 60% of those who used a downloaded app and 55% of those who used a browser. Data for Cyprus is not yet available. The study also described the demographic profile and top content categories fo...  Read Full Article