EworksWSI Cyprus Digital Marketing Blog

The end of the world is set for April 21, 2015. Hmm, wait a second, that's not the end of the world - it's the day Google will release their much ballyhooed mobile algorithm update. Considering the way people are reacting to the search giant's news, however, it would seem that the apocalypse is upon us. While I don’t think the end of days is nigh, here’s what business owners and marketers should know. What Makes This Update So Different? There are a few outliers contributing to the pandemonium (honestly, no pun intended, but now that I realize, it’s hard not to chuckle). Th...  Read Full Article

The Google algorithm is one of the best kept secrets and Google changes the formula often (up to 500 times/year). By analyzing different Google sources we can deduct the most important factors that will determine the position of your site on a Google SERP. Here's a (nearly) complete listing of the most important parameters. Google has confirmed that they use approx 200 ranking signals in their algorithm. However, Goolge has never publicly listed them all. While this infographic is not the official list of ranking factors, it aggregates though the best information we have today a...  Read Full Article

SEO: Linkbuilding is replaced by Linkearning Is Link Building really dead? Yes, since the last Pinguin, Panda updates - Google is fighting webspam and doesn't want artificial link building (and your site will be penalized from now on) To answer the numerous queries regarding the new SEO procedures we would like to clarify as to what works and what doesn’t. Particularly regarding link building. So let me give you the facts. This information is coming directly from Google who answered some burning questions we all wanted to know on a Google Hangout about 2 weeks ago, and summaries are...  Read Full Article

Google has implemented a new change in 2011 to its search algorithm and is aiming to reward Web sites that offer original, in-depth content at the same time that it will penalize in their search results those who simply copy content from others. Google published on their blog: "This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information...  Read Full Article

First Google Toolbar PageRank Update Of 2011 Google has updated the PageRank values within the Google Toolbar. This is the first toolbar PageRank update of 2011, and the first since August 2010. There have been continuously minor updates during 2010. At the same time Toolbar PageRank is out of date and does not have a direct impact on a site’s ranking. But the Toolbar PageRank is often an indicator of how Google values a website. Some time in 2011 Google's PageRank patent will become non-exclusive and then in 2017 the patent will expire completely. The PageRank algorithm Googl...  Read Full Article