EworksWSI Cyprus Digital Marketing Blog

  According to Twitter, with over 3 billion people on social media, more consumers are using the social media platform to connect with businesses when they have questions, compliments, or complaints. Many brands and businesses have been turning to Twitter as a customer service platform. And with the rise of direct messaging and the use of chatbots, 2019 is the year to approach your business’ marketing strategy with a customer care focus. What does this mean? It means being more proactive, using social data to shape interactions, and integrating customer care solutions i...  Read Full Article

  New year, new leads for 2019! Whether you are a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only resorting to cold calling prospective customers to try to sell them your product or service. Over the past decade, there has been an abundance of emerging software and tools to help businesses with lead generation. Here are 5 lead generation ideas (that work !) to try for your next marketing campaign: 1. Landing Pages Creating and optimizing a landing page for your next marketing campaign is a great way for you...  Read Full Article

A few months into 2019 is the perfect time to take a look at ways you can improve your content marketing strategy. Are you looking for ways to take your business’ blog to the next level? Now is the the time to look into using video to increase engagement with your blog posts. First and foremost, there are many ways to use video to ignite your marketing campaigns. One of those ways is with video content, which is everywhere and there is a high demand for it from consumers of many brands and businesses. Why Use Videos to Increase Engagement With Your Blog Posts? As a marketer, y...  Read Full Article

It’s been a busy few months in the world of Google+! Launched in 2010, Google+ was the latest attempt of creating a social media platform similar to Facebook. Just this past October, Google announced that they would be shutting down Google+ in August 2019 for consumers as a result of lack of broader adoption and critical security issues they uncovered.    Then in December, Google announced that they would be expediting the Google+ shut down, bumping it up to March 2019, because the security issues (which Google thought they had patched up) we...  Read Full Article

It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd. Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer relationships and driving lead conversions. To achieve desirable results, you need to have a well thought out strategy. Failing to do so will lead to your email marketing efforts slipping through the cracks and getting lost...  Read Full Article

Are you worried about your business’s cybersecurity? Do you get frustrated by all the things you need to do to keep your digital information safe? Is the threat of cybercrime preventing your business from fully embracing the benefits of the Internet and technology? Unfortunately, your fears aren’t unfounded. According to former FBI agent and friend of WSI, Scott Augenbaum, cybersecurity costs will reach 1 trillion dollars in five years – and it still won't be nearly enough to stop cybercriminals! There’s no denying it: navigating the digital world with caution and awareness is ...  Read Full Article

  As a social media marketer, why should you use hashtags? How do they benefit your social marketing strategy? How can you use them effectively to ramp up your social media marketing efforts? Think of hashtags as labels for your content. It’s an effective way to tag and categorize your content so that people can find it, increasing the visibility of your posts. Twitter was actually the very first social media platform to start hyperlinking hashtags back in 2009. Shortly after, we saw many other social media platforms following in their footsteps. Hashtags are an excellent w...  Read Full Article

It’s that time of year again! No, I’m not talking about curling up in front of the TV to watch your favorite classic holiday films (though it is that time of year, too). December is the month where we begin to think about the new year – in this case, 2019 – and everything that lies ahead. As is our tradition here at WSI, we like to make a few predictions while we look toward the future. Dating back to 2014, we’ve made a marketing predictions post for 2015, 2016, 2017 and 2018. Of course, I’d be remiss if I didn’t mention the entire reason we started doing these marketing predict...  Read Full Article

For most people, the holiday season is filled with tradition. Whether it’s chopping down a real Christmas tree, going carolling, or feasting on a delicious turkey dinner, families all over the world look forward to the comfort and joy of their holiday traditions. Many family holiday traditions include one or more Christmas movies. At the very least, if your family isn’t big on movies, you’ll catch Home Alone one out of the 500 times it airs on national TV in a prime-time spot. There’s no escaping Kevin McCallister at Christmas-time. I’m particularly fond of A Charlie Brown Christmas,...  Read Full Article

  Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries. In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...  Read Full Article

  We recently wrote about an important decision many brands and businesses face: whether to keep marketing in-house or work with an agency. It’s a great post that delves into the various factors that push large companies in one direction of the other. If you’re an executive, in-house marketer or part of an agency, it’s worth the read. In discussing our post internally, however, we realized we left out a large chunk of business owners: the ones who go it alone. Often called solopreneurs, one-man or one-woman shows, this group of smart and courageous individuals is actually g...  Read Full Article

How can digital marketing help you grow your business? The way to succeed in business is to know where your customers are and have the ability to promote and interact with them there. If your audience mostly commutes on trains to work every morning, advertise there. If your target audience watches TV late at night, have commercials ready. And if your customers, like most of the modern world, are spending time online, especially on social media, you need to establish your presence there. We now live in a world where people spend as much time in the “virtual space” of social media...  Read Full Article

  When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature would be able to compete with Snapchat, because “Hey, Snapchat did it first, right?” Two years later, it seems like Instagram has leapfrogged its competitors by constantly innovating and introducing new features to keep users engaged on the platform. But why should businesses use Instagram Stories? Firstly, Instagram Stories are a quick and easy way to engage with other users and followers. According to a study conducted by Microsoft,...  Read Full Article

  Whether you’re a Facebook lover or hater, there’s no denying the social media giant has changed the world. And until recently, there wasn’t much of an argument as to the nature of Facebook’s impact – it had connected our society in an overwhelmingly positive way. Two tumultuous years and one divisive United States presidential election later, the jury is out on the current state of Facebook and founder Mark Zuckerberg’s dream of a truly open platform. This post is intended to help businesses and marketers determine Facebook’s potential place within the future of marketing. Al...  Read Full Article

  As you delve into exploring the world of social media for your business, I’m sure these questions have crossed your mind: “Which platforms should I use?” and “How do I know which social media platform is right for my business?” Before you get ahead of yourself and leap onto one or multiple social media platforms for your business, it’s key to establish your business’ marketing goals first. If you don’t have set goals and objectives for your marketing strategy, it’s a lot harder to achieve social media success in 2018. In this blog post, we will be looking at Facebook and In...  Read Full Article

The internet is a fast-paced whirlwind of information. Your prospective customers surfing for information online have short attention spans, and their buying impulse can disappear in an instant. Capturing their attention and developing a relationship at every stage of the sales funnel can be challenging in this rapid, 24/7 information overload environment. Fortunately, there are innovative tools to help your business navigate the process. According to Forrester, consumers are 66 percent to 90 percent of the way through their buying decision bef...  Read Full Article

Company Brings Home Nine Standard of Excellence Recognitions and the Best Real Estate Award Toronto, Canada, September 12, 2018 – WSI, the world’s largest network of Digital Marketing Consultants is proud to announce that it has won nine Standard of Excellence Awards and the Best Real Estate Award in the 2018 WebAwards organized by the Web Marketing Association (WMA). The company has won multiple awards every year since it started entering the competition in 2007. With this year’s ten awards, WSI is now the proud recipient of 85 WMA Awards in total. WM...  Read Full Article

In the 15+ years EworksWSI is working in the digital marketing industry in Cyprus, we have met thousands of business owners who admit to feeling perplexed by a key business decision: “Should I hire in-house marketers or work with a marketing agency?!” Not alone mentioning all the self styled marketing specialists around.   Pro Tip: Stay away from any self-proclaimed “experts” with “Guru” in their title. Once the gurus out of the way, it’s not the simplest decision to make whether to build your internal digital marketing depart or hire an external agency, and this is true ...  Read Full Article

Chatbots are something that needs to be considered in modern digital marketing campaigns in Cyprus. They are very useful for campaigns where massive inquiries and massive responses are expected but can also be used successfully in low volume campaigns where the few visitors that arrive at a website or a social network page and need to be attended promptly. A correctly programmed chatbot can save time and effort from community managers and can provide a fast response to visitors inquiring about a product or service or an offer or promotion. Nevertheless, when we think about chatb...  Read Full Article

When it comes to writing content such as blog posts, web pages, landing pages or email campaigns, many companies fall flat on their faces. And it’s not always because of the quality of the writing, the subject matter or even the content strategy. Perhaps the biggest offender when it comes to writing content that doesn’t get the job done is ego. More specifically, it’s injecting healthy doses of ego into your content that inevitably ends up turning off your readers and ruining the engagement factor. Imagine if you were on a first date or met a new business contact and the other p...  Read Full Article

Without a doubt, landing pages are an extremely important part of any marketing strategy. After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers. Despite the lead generation potential of landing pages, it took a while for businesses to realize their value. And even until last year, brands were still struggling to create optimized landing pages, making all-too-common mistakes like using home-pages as targeted landing pages. Similar to many digital marketing tactics, truly impactful lan...  Read Full Article

WhatsApp Business is geared at small to medium Businesses WhatsApp is a very popular online messaging application in Cyprus. Until the beginning of this year it was mainly used by individuals to communicate with friends and family members. Starting 2018, Facebook, who owns WhatsApp, published a separate application, WhatsApp Business available on Android and since May as well on the Apple app store. WhatsApp Business, which is free to download, was devloped with small business owners in mind. WhatsApp Business allows businesses in Cyprus to have a professional presence o...  Read Full Article

The most effective sales content address what your customers care about, not what you care to tell them. Good content that moves the sales needle doesn’t just inform, it builds trust. And, nothing builds trust more than honesty. In an article about 'Creating Content that matters' we approchad the subject of relevant online content creation and one of the highlights of this year's Social Media Marketing World conference in San Diego was a session that motivated us to rethink the way we write copy for our clients. Now we are challenging you to do the same. Content that Address th...  Read Full Article

When it comes to business growth, the natural thought is to pursue more sales, but the choice between where to get more sales from is often overlooked. Every business owner has a choice between focusing on acquiring new customers or increasing their value to, and therefore value from, existing customers. With the right focus on account management or customer service, depending on your industry, I believe there is greatest merit in focusing 80% of energy on existing customers and 20% of energy on acquiring new customers. As the common saying goes, a bird in the hand is as good as...  Read Full Article

Experts from Across the World Congregate to Applaud Excellence and Discuss Emerging Digital Marketing Strategies and Technologies Toronto, Canada, June 22, 2018 – WSI, the world’s largest network of Digital Marketing Consultants, recognized outstanding achievement and business success by announcing its Gala Award winners at its Global Convention in Montreal, Canada. The 2018 Global Convention was attended by nearly 300 people comprising some of the company’s consultants, suppliers, industry experts, and other special guests from all over the world. The awards were presented d...  Read Full Article