EworksWSI Cyprus Digital Marketing Blog

In the 15+ years EworksWSI is working in the digital marketing industry in Cyprus, we have met thousands of business owners who admit to feeling perplexed by a key business decision: “Should I hire in-house marketers or work with a marketing agency?!” Not alone mentioning all the self styled marketing specialists around.   Pro Tip: Stay away from any self-proclaimed “experts” with “Guru” in their title. Once the gurus out of the way, it’s not the simplest decision to make whether to build your internal digital marketing depart or hire an external agency, and this is true ...  Read Full Article

Chatbots are something that needs to be considered in modern digital marketing campaigns in Cyprus. They are very useful for campaigns where massive inquiries and massive responses are expected but can also be used successfully in low volume campaigns where the few visitors that arrive at a website or a social network page and need to be attended promptly. A correctly programmed chatbot can save time and effort from community managers and can provide a fast response to visitors inquiring about a product or service or an offer or promotion. Nevertheless, when we think about chatb...  Read Full Article

When it comes to writing content such as blog posts, web pages, landing pages or email campaigns, many companies fall flat on their faces. And it’s not always because of the quality of the writing, the subject matter or even the content strategy. Perhaps the biggest offender when it comes to writing content that doesn’t get the job done is ego. More specifically, it’s injecting healthy doses of ego into your content that inevitably ends up turning off your readers and ruining the engagement factor. Imagine if you were on a first date or met a new business contact and the other p...  Read Full Article

Without a doubt, landing pages are an extremely important part of any marketing strategy. After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers. Despite the lead generation potential of landing pages, it took a while for businesses to realize their value. And even until last year, brands were still struggling to create optimized landing pages, making all-too-common mistakes like using home-pages as targeted landing pages. Similar to many digital marketing tactics, truly impactful lan...  Read Full Article

WhatsApp Business is geared at small to medium Businesses WhatsApp is a very popular online messaging application in Cyprus. Until the beginning of this year it was mainly used by individuals to communicate with friends and family members. Starting 2018, Facebook, who owns WhatsApp, published a separate application, WhatsApp Business available on Android and since May as well on the Apple app store. WhatsApp Business, which is free to download, was devloped with small business owners in mind. WhatsApp Business allows businesses in Cyprus to have a professional presence o...  Read Full Article

When it comes to business growth, the natural thought is to pursue more sales, but the choice between where to get more sales from is often overlooked. Every business owner has a choice between focusing on acquiring new customers or increasing their value to, and therefore value from, existing customers. With the right focus on account management or customer service, depending on your industry, I believe there is greatest merit in focusing 80% of energy on existing customers and 20% of energy on acquiring new customers. As the common saying goes, a bird in the hand is as good as...  Read Full Article

Experts from Across the World Congregate to Applaud Excellence and Discuss Emerging Digital Marketing Strategies and Technologies Toronto, Canada, June 22, 2018 – WSI, the world’s largest network of Digital Marketing Consultants, recognized outstanding achievement and business success by announcing its Gala Award winners at its Global Convention in Montreal, Canada. The 2018 Global Convention was attended by nearly 300 people comprising some of the company’s consultants, suppliers, industry experts, and other special guests from all over the world. The awards were presented d...  Read Full Article

The most effective sales content address what your customers care about, not what you care to tell them. Good content that moves the sales needle doesn’t just inform, it builds trust. And, nothing builds trust more than honesty. In an article about 'Creating Content that matters' we approchad the subject of relevant online content creation and one of the highlights of this year's Social Media Marketing World conference in San Diego was a session that motivated us to rethink the way we write copy for our clients. Now we are challenging you to do the same. Content that Address th...  Read Full Article

Over the last few years, we have already written several articles in our digital markerting blog about the importance of the customer experience. Whether it’s attracting and retaining talented employees by living your brand, or delighting customers by delivering experiences that keep your brand’s promise, smart organizations know that doing these things boosts their bottom line. Unfortunately, there are still far too many companies that don’t realize they are losing a significant amount of money by not keeping the promises they make. It happens all the time. As in, I heard two exampl...  Read Full Article

In 2018 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it. So when I see something like this, from one of the brightest and most influential SEO minds of the last decade, I think, “Hmm, maybe I need to dig into On-SERP SEO a little m...  Read Full Article

Over the past decade, the rise of video has been dominating the digital sphere. Nowadays, video is everywhere. Users are active on social media platforms such as YouTube, and videos continue to populate our Twitter and Instagram feeds. YouTube first made its debut to the masses in the digital world back in 2005, and the platform has grown at an exponential rate ever since. As a pioneer in video streaming, YouTube gave way to other video platforms over the years, such as Vine, Instagram, and Snapchat, some of the digital world’s most used social media platforms. With the growth o...  Read Full Article

In her blog ‘GDPR is not Y2K’, UK’s Information Commissioner Elizabeth Denham has called the GDPR an evolutionary process and an “ongoing effort” that doesn’t end on May 25th, 2018. As all businesses based in the European Union (and also non-European companies collecting/processing personal data of individuals resident in the EU) get ready for GDPR, this is the perfect time for organizations to review their systems and policies to ensure they follow data privacy best practices. Here are 12 steps to help you in this process. Step 1: Rai...  Read Full Article

  Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the digital world, so it’s harder to produce something unique. No matter what industry you’re in, you’ll find content in every corner of he Internet, so figuring out how to create blog topics that stand out from the crowd can be frustrating. As unlikely as it may seem, you can develop a list of blog posts that’ll get you noticed. It just take some research and a little know-how to get started. Try a New Spin on an Old Favorite ...  Read Full Article

When it comes to data and numbers, conventional wisdom tells us to be weary of small sample sizes. For good reason; if you launch a digital marketing campaign and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website. It’s just common sense. However, the difference between a sample size that’s irrelevant and one that actually large enough to be valuable is, ironically, quite small. We recently saw exactly this in a social media campaign we’re running for a client, and it opened our eye...  Read Full Article

  If someone was asking what a marketer’s most important goal is, how would be the answer? There is a pretty high likelihood that you answered lead generation, and yes, lead generation is extremely important. But what about the clients you already have? I get it. It’s so easy to fixate on capturing new business. After all, most marketing budgets and resources are spent moving leads through the funnel. But as enticing as new sales are, they shouldn’t distract us from working to keep existing customers as well. Boosting customer retention by just 5% can actually increase your rev...  Read Full Article

  It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s sweeping changes to its newsfeed all but sapped the reach of businesses and brands trying to reach their Facebook audience organically. Facebook has held firm on its stance that there’s a place for publishers on the Fac...  Read Full Article

The buzz about the European Union’s upcoming General Data Protection Regulation (GDPR) is gathering steam as the date of enforcement, i.e. 25th  May 2018, draws close. One of the much-discussed elements of this law is the new guidelines it has laid down for data controllers and processors. While the GDPR retains some of the obligations that the Data Protection Directive places on both parties, it has introduced some new ones too. In this blog, we will discuss the responsibilities that the GDPR has conferred on each, and provide insights into how an organization, whether it i...  Read Full Article

Adobe announced on 25th March 2018 that the Business Catalyst platform will be definitely closed and data deleted by 26th June 2020. Without proposing a viable replacement alternative Adobe is deceiving their existing Business Catalyst partners and will put many marketing agencies that trusted BC and Adobe out if business. As a reaction Business Catalyst partners suggest not to cooperate with Adobe anymore as the company has proven it's lack  of reliability and to join a class action against Adobe. The below steps have been recommended steps to make digital agencies more se...  Read Full Article

  On May 25th, 2018, when the European Union’s General Data Protection Regulation (GDPR) comes into effect the world will take a big step towards enforcing more stringent, water-tight privacy and data protection laws. A flagship piece of legislation, it will pave the way for better data protection practices by putting it at the forefront of business agendas worldwide and establishing one single set of data protection rules across the Europe Union. While the law will impact EU-based businesses, no organization that operates globally or collects data from a European citizen w...  Read Full Article

The EU General Data Protection Regulation (GDPR) was designed to harmonize, strengthen and unify data privacy laws across Europe, in order to protect and empower all EU citizen's data privacy and reshape the way organizations across Europe (the EU) approach data privacy.

12 Points GDPR Checklist

The new EU General Data Protection Regulation (GDPR) was adopted in 2016 and will officially be enforced in Europe as of May 25, 2018. GDPR comes with significant changes and any companies who may capture information for contacts or customers located in the European Union will need to be extremely aware of these changes as they can face very stringent fines in the cases of non-compliance.

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  The 12-Point Checklist is designed to Help Prepare Your Organisation for GDPR. For more in-depth information regarding GDPR, please download and read the ICO 12 step in-depth guide that was sourced to create this checklist. It is essential for companies in Cy...  Read Full Article

Toronto, Canada, January 11, 2018 – WSI, the world’s largest network of Digital Marketing Consultants recently released the second edition of its popular book, “Digital Minds: 12 Things Every Business Needs to Know” in Spanish. Digital Minds: 12 Cosas que Todo Negocio Necesita Saber sobre Marketing Digital consists of 12 chapters on key digital marketing strategies plus a bonus regional perspective authored by WSI Digital Marketing Consultants and industry experts. It was launched at a special event held in Mexico City in December 2017. WSI had launched the f...  Read Full Article

Whether it’s because we recently rolled out our annual predictions post or that we blogged about the value of businesses keeping their eyes on the digital horizon, our team has discussed the future of marketing a lot lately. Within the context of the future, the customer experience – more specifically, how it’s changed and evolved alongside technology – often gets mentioned. These things were on my colleague's, Cheryl Baldwin, mind when, over the holidays, she settled in to watch a classic holiday movie: A Christmas Story. She had the following thoughts: "There’s a scen...  Read Full Article

In this age of Snapchat, Instagram and general digital advancement, is email too old-school to contribute to your company’s success? Though a few years ago, headlines heralded the death of email, studies indicate that email is BACK and marketing automation offers a way to leverage email in a way that requires less time but gives more consistency. What is Happening with Email Marketing Before we dive into the advantages of marketing automation, we need to look at what is making email marketing successful today and why you should consider increasing your email marketing budget. A...  Read Full Article

Shopping online in the EU There is much to consider before shopping online as a client and much to be done by the e-commerce site to address the buyers concerns. The Swedish Consumer Agency, ECC Sweden, who is Part of the European Consumer Centres Network published a set of guidelines for online shoppers in the EU.  These online buying guidelines for clients are common sense and easily addressed by the e-commerce site owners. The reality is though that many e-shops ignore their client's expectations in terms of company and product information, personal data preservation and o...  Read Full Article

In September 2017, the Web Marketing Association announced the winners of its annual WebAwards competition. Since WSI, the world’s largest network of Digital Marketing Consultants, started submitting its nominations in 2007, it had won multiple awards across categories each year. WSI’s total award tally is now 75! One of the winning entries from WSI was a website project consulted on by Napa Valley-based WSI Consultants Andreas and Georgia Mueller-Schubert, and their team at WSI Next Gen Marketing. Their client, Green Stock Solar received the Energy Standard of Excellenc...  Read Full Article