EworksWSI Cyprus Digital Marketing Blog

We are so close to the holiday break that I can pretty much taste the eggnog. For most professionals, end-of-the-year tasks have been in full swing for several weeks now. Many of us are powering through this holiday homestretch until the usual festivities mandate we celebrate with friends and family and/or get some much needed R&R. In our EWorksWSI team we are all looking forward to some downtime for the holidays! But, until then, businesses everywhere are BUSY: - the year’s budget, revenue and profits are in review… - tax documents are being prepped... - hol...  Read Full Article

Domain Name Ownership Strategy Your website domain name is important for your company! As a beginning it wasn't easy to register a good domain name for your business. What is it worth to your company now? Think of all investments your company has made over the years; they are all dependent on your domain name: Email: Your email addresses are associated with your domain name, if you lose your domain name, you may not be able to recover your emails (this may depend on how you have the email set up initially). At a minimum you have to contact all your existing clients an...  Read Full Article

December is always so bittersweet, what with the holidays and the realization that another year has come and gone. This year, we’re all forging ahead into the next decade (sounds weird to call it the ‘20s!) and are  excited for what is around the corner. I hope you and yours have a wonderful start to 2020. One of the annual traditions we have around here is our yearly predictions for what’s to come on the marketing front. This tradition dates back to 2014 (see past predictions for 2015, 2016,2017 , 2018 and 2019) and it’s a chance for us to analyze past trends, ...  Read Full Article

Last time I jumped on here, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder your ROI, while ultimately burning out your coordinator. Simply put, a full strategy deserves a full team. A few weeks ago, the first group of professionals recommended for a full-service social media strategy team included: A Social Media Manager A Social Media Content Crea...  Read Full Article

Pretty much anyone and everyone who has spent some time building a social presence online for a brand knows this one truth: It. Is. TOUGH. It’s so much more than the daily tweet announcing your latest product launch. Those were the good old times of the social media world. These days, businesses - both small operations and large enterprises - require time and energy to truly thrive in the social space. Your social channels are no longer just online spaces to fill; now they're places that help your business grow. And since the social media space has evolved, so, too, has the prof...  Read Full Article

Lately you might have heard or read a lot of marketing chatter about some dude named Bert. And while I would love to regale you with a tale about a quirky, yet lovable gentleman from the South, I can’t. This particular Bert is actually Google’s BERT - their recently released search algorithm that appears to have some businesses nervous about their SEO strategies...arguably with good reason. Why? Well, the kicker with this algorithm update is that you can’t really optimize for it. (Pausing now for collective gasp). So if your business is currently executing a content marketi...  Read Full Article

Why is Your eCommerce Store Losing Sales? Is your eCommerce website plagued with the empty cart syndrome? Does your site suffer from low conversion rates? Does it generate less leads and even lesser sales? If you’ve been nodding a “yes” for all the questions, you may be making some critical mistakes. We’ve created a list of mistakes to avoid in order to boost your e-commerce site’s performance. 1. Write good Product Descriptions Your customers can't touch your product before they buy it in your eShop. They want to obtain all the information they need to be sure that they make the ...  Read Full Article

By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup. PB and J...you get the idea). They’re a duo. Naturally paired together to enhance the overall experience. Nowadays, it’s damn near impossible for marketers to perform without the right tools and technologies in their arsenal. The marketing world is non-stop and there are literally thousands of tools and innovations that were designed to help you automate and simplify your marketing efforts. One of the more jarring tasks of many businesses I’ve worked with is selecting fro...  Read Full Article

A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage. According to Sprout Social, a marketing funnel lets you know what your company must do to influence consumers at certain stages to drive sales, and increase brand loyalty/awareness. Why is creating an effective marketing funnel important? Creating an effective marketing funnel is important because just like any other funnel, a high volume of leads enter the top of the funnel. However, as they move through each stage of the funnel, more ...  Read Full Article

Create and Update Your Local Listings Local optimization is important even if you are not a local business located in the area. And Yes, maintaining local business listings require some resources. Time and exact information. Many businesses in Cyprus miss out by trivializing their listings and not paying attention to the basics. You have to get your listings right… and you have to select the right listings. Some of the international popular business listings are nit (yet) available in Cyprus, but we have local ones! Don't expect that local listings auto-update, they...  Read Full Article

WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year's WMA WebAward competition. Overall WSI won 15 awards in the 2019 WebAwards including Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards, and six Standard of Excellence WebAwards. The addition o...  Read Full Article

Chatbots for business are a relatively new form of marketing tech. They're also completely underutilized. Translation: Competitive advantage for your agency to differentiate, expand and charge more. (Wondering "What is a marketing bot?" ← I invite you to start there.) Naturally, brands and their agencies need to keep up with the latest tech driving business value; the global chatbot market is expected to continue growing exponentially over the next four years. (Additional revenue in the billions of dollars!) Chatbots are also incredibly profitable as an agency marketing service. An ag...  Read Full Article

Editor's Note: This post was originally published on June 29, 2018, and was updated on October 24, 2019. In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it. So when I see something like this, from one of the brig...  Read Full Article

Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation, your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt with via email; promotional coupons and news can be shared; even invoice and payment reminders via email can vastly enhance business efficiencies. Email as a communication tool is pretty much ingrained in today’s consumer culture. Even if you personally are not the biggest c...  Read Full Article

When it comes to email marketing, determining customer segments within your database of contacts is second only to actually generating the list of names and email addresses. Think about it this way: would you rather talk to a room of twenty people (with only five actually interested in what you have to say) or take those five interested parties into a smaller, more private room? Of course you want to speak only to the five people who care rather than wasting time and energy on people you know aren’t interested. In the game of email marketing, the success of your campaigns is...  Read Full Article

Google receives over 63,000 searches per second. Every day. Despite the amount of information available online, users typically linger at the top of the first page. So, how do you earn your place in these results? While creating online content, you’ve probably come across the term “search engine optimization” once or twice. Search engine optimization, or SEO, involves the process of optimizing your digital content to achieve a high ranking on search engine results pages (SERPs). In short, marketers can optimize their content using well-placed keywords, which appeal to search en...  Read Full Article

For a few years now, video content has been dominating the digital marketing space and it’s not going to slow down any time soon. According to Forbes, video is expected to take up more than 80% of internet traffic this year alone. The onus is on content marketers to ensure that they’re on top of video marketing trends to stay competitive in such a fast-paced and constantly evolving landscape. In the past, we’ve discussed ways to use video to ignite your marketing campaigns. If you’ve already explored different types of videos to build your brand, business, and bottom li...  Read Full Article

Just in case you were wondering, the saying "If it's not broke, don't fix it" shouldn't be applied to your website. Here's why: your website essentially begins to break the moment you launch it. It's like driving a new car off the lot – the second you hit the highway, the car loses 20% of its value. This isn't a pessimistic take or anything like that, it's simply the state of doing business in our increasingly digital world. Tactics, design trends and most significantly, user experience requirements dictate it's best practice to iterate your website and its design as...  Read Full Article

With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately 21M users in 2010 to more than 180M users worldwide in 2019. In fact, in the US alone they’re seeing over 75M users using ad blockers on their browsers. And it makes sense – digital natives are comfortable with technology and used to making it work to ...  Read Full Article

Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult and exhausting when you constantly have to think about new content that your audience craves. Do not fret, we’ve all been there! There will come a time when we start running out of ideas, but it’s not the end of the world. Pause for a moment, take a step back, and re-evaluate your content marketing strategy before moving forward again.   Documenting your content strategy goes beyond the sur...  Read Full Article

As a marketer in Cyprus, it’s often tempting to base your marketing decisions off of your initial “gut feeling”. More often than not, those who solely rely on their intuition to predict what will make people click and convert will fall short. In return, this may lead to detrimental results for your marketing campaigns. Rather than trying to guess what will lead to the best results for your next marketing campaign, it’s time to run an A/B test (if you’re not running them already). A/B testing can take your marketing efforts to the next level and help customers move more effectively throu...  Read Full Article

The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer behaviours and purchasing decisions. As a result, companies and brands are no longer building their marketing strategy solely around the goal to accelerate business acquisitions anymore. ...  Read Full Article

More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes, 70% of enterprises have increased their spending on real-time customer analytics solutions over the past year. But what’s all the hype about? Analytics have become fundamental in shaping customer experiences across all marketing activities and operations. Many businesses now rely on dat...  Read Full Article

In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to feel like they’re a part of something bigger. Whether it’s by supporting a local/global cause or living a particular lifestyle, many of today’s consumers are actively seeking to make a difference these days. The desire to make a difference is now highly reflected through consumers’ behaviours and purchasing decisions. Several key examples include supporting cruelty-free beauty brands (e.g. BECCA), the zero-waste packaging movement (e.g. bare ma...  Read Full Article

LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management has become a crucial part of many businesses’ LinkedIn strategy. Why is it important to grow your online reputation and brand on LinkedIn? According to Hootsuite, as the top-rated social network for lead generation, LinkedIn has become one of the most important social media platforms to invest in. Maintaining y...  Read Full Article