This webinar will discuss the importance of persona-based marketing, and how you can ensure your marketing messages address the changing motivations of your target audience during challenging times.
During this webinar, you’ll learn:
⦁ What persona-based marketing is and why defining your buyer personas can win you more business
⦁ How to strike a balance between what you want to say to your customers and what your customers want to hear
⦁ Why you need to be proactive in reviewing your previously defined marketing messages during times like these
⦁ How to address the changing motivations of your target audience during COVID-19
See a list of all Recorded Webinars (28)